Eco-Tourism
Comments from tourists in a guestbook:
. . . quaint little town, peaceful and relaxing . . .
. . . unexpected and very rewarding . . .
. . . refreshingly authentic and pristine town . . .
. . . very close to paradise . . .
Today, tourists come to Wakkerstroom to enjoy paragliding off the escarpments, relaxing and shopping in a peaceful, old-time village, and to enjoy the birds, wildflowers, little creatures, forest trees, and pristine landscapes that represent the ancestral highveld. They can wander nearly 1,000 kilometers of all-weather roads radiating out from Wakkerstroom.
But when Elna Kotze first arrived in Wakkerstroom in April 1989, "more than half the houses were derelict and empty; there was no tourism industry; no one had even heard of the area," she said. "It was a small, dying rural town with 75 percent of the businesses closed, surviving on government services (postal, roads department and municipality), which were the main employers."
Noting that there was absolutely no legal protection for the wetland and grassland, Elna opened the Weaver's Nest Guest House, an enterprise that was the cause for some mirthful wonderment by the local inhabitants.
"I arrived in 1989 with a 'mad' vision of a tourism future for the town," she said. "Enthralled by the natural beauty, tranquility of the area, and the immense potential, particularly in the 'birding' market, we set about establishing a guest house. The feasibility of an economy based built on birds was proved when many empty and derelict houses in town started filling with enthusiastic 'birders' who saw the sense in investing in a holiday home so close to Gauteng."
A second guest house opened in 1992, followed closely by several more. A cheese factory, hardware store, cafes, and shops offering local crafts, soon followed. Property prices jumped tenfold. Vacant turn-of the-century houses were purchased and restored as second homes, town pride returned, and the economy began an up-swing. Unemployment, which would have soared, has been somewhat contained.
"Today, ten years later, there are five guest houses/lodges, seven bed and breakfasts, and more than ten self-catering cottages," Kotze said. "We can accommodate more than 80 people at any given time. We have acquired an extra butchery, a bakery, two small general dealers have turned into two big supermarkets, and there are two curio/gift shops and an art gallery all three with tea gardens attached."
In 1996, the New York Times offered this description of Kotze's guest house: "Weaver's Nest is one of the four new inns in the area and one that caters particularly to birders. A mile outside Wakkerstroom, it offers simple but comfortable accomodations, pleasant meals and advice about where to find birds. Our rustic room had an immense view of the grasslands, and, in the distance, about a half mile across broad fields we could see the tip of the marsh."
The new activity has helped revive the local economy and morale. "The investment in Wakkerstroom has been more than 8 million Rand (US$1.3 million), and the number of jobs created is certainly in excess of 200 formal jobs, and most probably another 150 informal (self-employed, etc.) jobs," Kotze said. "All of the houses have owners, and most have been delightfully restored with either permanent residents or weekend occupants."
Kotze estimates the number of overnight stays by tourists ("bednights"), not counting weekend homes or permanent residents' visitors, at more than 7,000 per year. If friends and family visitors are added (most come for the same reasons that other tourists visit for bird watching, paragliding, fishing, hiking, etc.), she estimates the number is more than 10,000 bed nights per year.
This generates considerable income, as the South Africa Tourism Board estimates that the average tourist spends R150 (US$25) per day. "But these visitors would pay at least that just for their bed and breakfast in these establishments, so I think we are talking of considerably more," Kotze noted.
There is great tourism potential in birding, as some estimate that bird watching is the largest sector of the worldwide eco-tourism market. Beyond this, Kotze is encouraging local industry that uses natural resources, such as production of paper from reeds, pressed wildflowers, basket weaving, and pottery, and the production of value-added agricultural products such as cheese, salami, jams, pickles, wine, beer, and chutneys.