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How to Organize Volunteers: A Program of Tough Love in Poland
By John Babb
Behind Pawel Jordan's desk looms a life-size cut-out of the Star Wars
tyrant Darth Vader. Superimposed over Vader's shiny molded face is that of
a cherub-like Jordan. The image captures Jordan's spirit not because he
is a villain, quite the contrary. In most ways he is like the other image
behind his desk, a caricature of himself dressed as a monk: Stoical,
pondering, inspiring. But when he talks about amassing a legion of
volunteers in Poland, a Vader-like demand for discipline seeps through.
Giving or accepting free work for Jordan means rules, order, structure.
"What is difficult within this sector," he says, "is that people are
feeling that if they are volunteering, they don't need to keep their word
or follow rules because we are in the non-profit sector. Setting clear but
strong rules is very important, and if you are not fulfilling the rules,
you're out."
This is Jordan's empire. It may sound ruthless, but he has proved it
works.
Shaping the Inevitable Changes After Communism
Jordan believes volunteers are essential for the future of Poland. The
emergence of democratic institutions has brought non-governmental and
non-profit organizations into sectors like health, education, elder care,
environmental protection, human rights, aid for the disabled areas
that politicians constrained by taxes and budgets have found difficult to
serve.
Volunteering provides an avenue for citizens to improve their society
rather than simply complain. Jordan also feels that people often lack the
sense of accomplishment that volunteering can provide, whether it involves
youths seeking jobs and experience for their resumes or retirees with
knowledge and experience to give back to society.
But you will not find Jordan at the local community center, knocking on
doors or handing out leaflets. As director of the Support Office for the
Movement of Self-Help Initiatives (the Polish acronym is BORIS), his role
is more ethereal. His goal is to create "Team Poland," a network of
individuals, non-profit organizations, NGOs, public institutions and
businesses linked primarily through volunteer activity.
This is a two-way street: The volunteers gain personal and professional
gratification, and organizations get new people, new ideas, increased
credibility.
Lifting the Dead Hand of Communism
Jordan is mending a tear in the social fabric of Poland, where the
spirit of people helping people was eroded by the 45 years of Communist
rule. Acts of neighborliness like shoveling coal or cutting wood for the
elderly woman next door did happen, but organized forms of volunteering
were co-opted by the state apparatus. Instead of citizens freely deciding
to get involved in their communities, the Party orchestrated compulsory
community work, often "make work" projects that were futile rather than
fulfilling.
When Communism faded in 1989, the institutions that had supported
"volunteerism" also disappeared. Poles had to reacquaint themselves with
the idea of communities taking charge from the bottom up, so when Jordan
embarked on his mission, he introduced a new concept, the concept of
allowing citizens to take control of their own lives.
In 1993, Jordan, as director of BORIS, teamed up with Barbara Hansen, a
volunteer with the United Nations. She is Polish but had not lived in the
country for a long time. Though she had tried to interest organizations in
using volunteers, she had not been able to convince them, and Jordan
thought BORIS was suited to the task because of its contacts with NGOs and
its experience in planning and training. Thus the first project Jordan took
on as director of BORIS was to create the Volunteers Center to train and
match workers with organizations.
The center's team, including the new volunteer center coordinator, Malgorzata Ochman,
started by assessing the needs of the Warsaw community. In organizations that had tried to work with volunteers and
failed, a pattern emerged: The problem was with the management of the
unpaid staff. Once the team understood that organizations need to
incorporate volunteers and that volunteers need clear roles, Jordan could
inject professionalism into volunteerism.
The heart of the center is to match volunteers to organizations, and to
instill professionalism into the training of both volunteers and
organizations. Both parties must go through a training program so there is
a clear understanding of what is expected by both sides. "People think
managing volunteers is just like nothing," Jordan says. "If you call it
'managing the staff,' everybody would come to the training saying, 'Yes,
that's what I would like to learn.' But if you call it `managing
volunteers,' people say, 'Volunteers? Is that staff? No, well we can manage
them if we want.'"
The First Problem: Too Many Volunteers
Jordan and the Volunteers Center team began by distributing leaflets
outlining the center's purpose, vision, sponsors and affiliates. But after
the initial promotion, a disturbing trend emerged. "It looked like we
wouldn't have problems with volunteers," Jordan says. "We would have
problems with organizations or institutions."
Volunteers did not need much of a push to get involved; they only
required a mechanism, a simple message explaining that problems like
homelessness, unemployment, illness and old age are being aggravated by the
move away from a welfare state.
Mirella Szeremeta, who was just finishing her university studies, was
one of many young people who felt a strong desire to volunteer, and she now
helps a family look after their eight-year-old son, who is autistic. For
her, the decision was easy: "I like children and I had time on my hands."
A survey by the center shows Szeremeta is typical: nearly three-quarters
of volunteers are women, nearly half have a university background, a third
are students. Half volunteered because it made them feel useful and a
third said they volunteered for their own satisfaction. Half said they were
drawn to volunteering by short radio and TV ads or posters that appealed to
a sense of civic duty.
The Second Problem: Too Few Outlets
But Dariusz Pietrowski, vice president of the Volunteer Center
Association and part of the team that established the Warsaw center, is
disappointed that more organizations do not see how valuable volunteers can
be.
Pietrowski estimates that there are 4,000 organizations in Warsaw
working in the social area and about 3,000 in other areas, like the
environment, education and health. But over six years, the center has
attracted only a hundred, and Pietrowski now spends hours each day trying
to figure how to increase their participation. The Warsaw center has
registered more than 600 volunteers, and 30 percent have not been placed.
The problem of developing rapport with organizations is illustrated by
the center's attempts to team up with hospitals. "With hospitals, we have
a very big problem," Jordan says. "We are trying with two of them, but
for the moment I give up."
Money is a real problem for hospitals. Doctors and nurses stage protests
for better salaries, and investments are needed to modernize equipment. It
is difficult for management to introduce volunteers because staff members,
concerned about job security, view volunteers as a threat. Management is
leery because it requires assigning a staff member to supervise the
volunteers, which is difficult to justify when the administration is
overworked dealing with core functions. The more regimented an organization
is, the more difficult it is for it to incorporate volunteers into its
structure.
For the hundred organizations that do participate, the center wanted to
ensure that they dealt with their volunteers in a professional manner. So
every organization was asked to appoint a coordinator and submit a standard
form asking about the organization's recruitment, training, performance
assessment, rewards and relationship between the staff and volunteers.
Coordinators must attend an 18-hour training where they are taught to ask
questions like: What is the need that can be satisfied by a volunteer? What
are the duties and responsibilities? What kind of orientation and training
will the volunteer need? What plans have been made to support volunteers?
Why should somebody work with your organization? How will performance be
rewarded?
There are other details: As with a paid job, both sides must agree on a
probationary period so that each party has a chance to end the relationship
if it is not working out.
Jordan's hope is that eventually, each organization can become
self-sufficient, setting up its own structures to recruit volunteers
directly instead of through the center.
A Case History: Building Mutual Respect
Iza Kocoatslea is the volunteer coordinator for Aslan, a support center
for youths that has been using volunteers since 1994 in programs like
drama or arts and crafts. She attended the center's training program six
months ago, and even after five years' experience, the course was an
eye-opener.
"The main thing was learning the proper way to think about and treat
volunteers," she says, "not to give that person the worst work, and to
treat them with respect and talk to them about their work." She knows she
has to be flexible. Since volunteers can be unpredictable she uses
them only for non-core functions; they do not get involved in the more
sensitive self-help sessions. "We know we should expect something
from them, but we can't expect the same we can from workers. It's
a fine line." But the benefits of having a volunteer, even for a short
time, is better than having no volunteers.
Volunteers also have obligations: a five-hour training course that
emphasizes the professionalism and commitment expected of them. They also
fill out a form detailing skills, education, previous experience,
motivation, type of work preferred, hobbies, special interests and
availability. Once the two sides are matched up, the center advises a
formal interview process and probation period to ensure a good fit.
From the example set by this pilot project in Warsaw six years ago, 14
additional volunteer centers have come to flourish in Poland.
The Flexibility to Help Individuals in Need
The Volunteers Center, which itself has three paid staff members and
four volunteers, also had to respond to individuals seeking help, mainly
families with disabled children or elderly people. The center was not
equipped to work with individuals. But while brainstorming how to win over
more organizations, the center decided to focus on attracting social
welfare centers, hospitals and schools. The combination of individuals'
needs and the desire to expand led the center to launch its first pilot
project with Social Welfare Centers two years ago. The individuals seeking
help from volunteers had one thing in common: They were all connected to a
Social Welfare Center.
Welfare centers help people with disabilities, the elderly, people with
drug and alcohol problems and the poor. Jordan and his team were confident
that if they could create a partnership with one welfare center, other
institutions would soon follow. So the team approached a welfare center in
Warsaw with whose director they had already had informal contact. They
convinced her that using volunteers to help do house work, buy groceries or
prepare meals was a win-win situation
Volunteers like Szeremeta, who is working with the autistic child, get
the direct reward of knowing they are needed. Her training and her
discussions with the family have left her feeling comfortable in her role
after only three months' work, volunteering once a week. She frees up a
social worker to tackle more serious needs than baby-sitting, and the
welfare office gains new ideas from her.
Integration With Social Workers
Pietrowski remembers some problems at the outset. "The social workers
were opposed to the idea because they did not understand," he said, and
they asked: "What does it mean 'volunteer'? Maybe they are waiting for
our jobs." It took many seminars with social workers, but now they are
sold on the idea because they see how volunteers can help them provide
better care. In three years the program has spread to 10 other social
welfare centers in Poland.
The success of these local programs attracted funds two and a half years
ago from the Soros Foundation to permit Jordan to develop volunteers'
centers in other emerging democracies. The result: the Orpheus Network,
mainly through which support centers in Central and Eastern Europe are linked.
Volunteer centers have begun operations in 12 countries already.
Jordan also started a project last year working on the micro-level to
build communities through Local Activity Centers (CAL, in Polish). He
motions to the gray, low-rise apartment blocks that surround his office.
"Look on this street. Do you think these people know each other? No way.
There is such a lack of institutions that can serve this function."
For Jordan CALs are a mechanism to focus and direct community activity
to develop local solutions. The heart of this model are volunteers, who
run local projects with the support of professional animators. For example, Grazyna Gnatowska, who runs one of
the first CALs in Warsaw, is trying to convince a suburban supermarket to
extend a free bus service they offer to her community, which would help
some of the elderly get groceries.
"What Pawel was doing made me realize how important integration is,"
Gnatowska says. "Now I have the knowledge of how to work and I feel
confident."
Acting Locally
She began with a club for families. She appealed to children through
playful leaflets advertising theater, arts and crafts and music and asked
children to bring their parents along. Now they run a dance class for lonely
seniors, a bridge club, piano lessons and an exercise class for seniors.
The CAL has two paid staff and two regular volunteers. Mira Szczsniak,
one of the volunteers, has lived in the community for 40 years. For her
personally, the group is already a success, which means simply feeling like
she is part of a community. "People say hello to me," she says. "It
wasn't like this before." Szczsniak offers her skills to people who need
their taxes done or help in writing official letters.
Today there are nearly 50 CALs in Poland, and Jordan is beginning to
see some overlap in the various programs he has hatched, with small
volunteer centers beginning to operate in some of the CALs.
To have a project become self-sustaining is an integral part of Jordan's
plan to conceptualize, build teams, then let go. BORIS begat the first
Volunteer Center, which begat the Social Welfare Center project and the
Association of Volunteers, which begat the international project. CALs are
also on their way to becoming self-sustaining, which frees Jordan to pursue
his next project: community schools. They operate like CALs but focus more
on youth and draw on the links schools already have in most communities. He
also wants to continue expanding the CAL concept and is working towards a
goal of 1000 CALs by 2010. "Working through people, helping them to grow
up, supporting them afterwards if they need it" these are the basis
for success, he says.
It is not nearly enough, though. And although he can see his ideas
filter up through the Soros Foundation and down to where one person in one
community notices a change in spirit, he knows he is still far from his
goal. He uses Social Welfare Centers as an example: "Even if we have 10 or
14 Social Welfare Centers working with volunteers, we must keep in mind
there are still 2,300 that are not. There is a lot of work. It will take at
least a generation."
And with that, the monk with the Darth Vader edge continues quietly to
inspire, integrate and impose order on his universe.
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