5) Description of health product/service offering: Adolescence pregnance, drugs consume, exploration and sexual abuse, teenager prostitution, young and children desnutrition. Young living street mothers, drugs consumers and victims of sexual abuse and exploration including their chilren.

Home protection: first step of social icluding program aiming the recovering of the residents self-esteem . The young mothers and their children receive home, food, medical assistence, psychological and education care.

Growing moon: second step of social including program for young people, stimulating the planning of the future "familial life" and encouraging the beggining of social-economical independence of the residents. In this step the young girls left the New Moon Communite and go to their house, usually rented, and they are responsible for their own maintanance, having been assisted by the technical people organization, while work on projects to make money.

Social groups: Colour Stars: program that works for the improving of the life quality of the New Moon children and the neighbourhood children. The program includes physical health activities, psyco-motricity and self-esteem development.

Criating Art: The project aim the criation, production and selling of dolls and gifts using different kinds of materials and the development of pedagogic space where activities as discussion of sexuality questions, improving the diagnosis and prevention of abuse and sexual exploration are developed and built by the young victims.

Constellation group of preventive agents: is a preventive drugs and AIDS project in the poor communities, developed by a young residents group ("multiplicators" ), that transforms their life experience in plays that are transmitted to the public through the itinerant theatre.

Treatment in the Communities through Communities Nucleus: Create a space to structure the relationship between communities services and social network. These laboratories are installed in low income communities, givin

6) Description of innovation: PARTNERSHIP INSTEAD OF ASSISTENCE- reinforce the changing importance as transformation process. Respect to the chooses, wishes and the adolescent possibilities. To assist in the build up process of psychological, physical, and social instruments that can help to afford the residents chooses. To look at the questions related with helth inside of a social economics situation and not as a isolated fact. To make use of problems situations: drugs use, abuse and sexuality as talent and adquired competences for preventiive process and not as weakness. To make mother link stronger as the mainly "medicine" to solve health problems. -Pregnancy as a potencial of transformation and not as a problem. -To give assistence to youngs life project with a social, pedagogical and psychotherapic work.

COMPLEMENTARY ACTION that is built as a complete cycle. Any work related with health need to be seen as a hole process and it?s needed to consider the social economics problems in order to have the transformation, so it is new and unique to give to this population, at the same time, a life cycle: 1- Sheltered and co-participation where the youngers make their convivence rules and the rules of the mothers with their children 2- To make use of public services and to be conscious of their rights and dutys related with them 3- Make profit. It?s not enough to be professional, it is needed to be profitable in order to get the insertion. 4- Conquest the place to live 5- To make the integration with the local communite 6- To build a attendant network.

7) Operational model: Our mainly work areas are: shelter using the relation as tool of changing, search of autonomy through profit activities, acquisition of auto sustentability, partnership with the community peolple, otimization and valuation of potentials, performance in net.

8) Human resources: Raquel da Silva Barros / psycologist / director Silvina Cecilia Mojana/ Artist / Profit coordinator Marta Volpi/ / layer/ layer assistent Cátia Cilene Martins/ High School/ social assistent Vilma Carmona / infectoligist/ Process evaluation, Alessandra Jovelina Duarte/ Instructors of Field/ Ballet and Theater Marti Antilla/ pediatric/ children coordinator José Antônio Inácio Vieira/ educator/ Harm Reducer / Responsible for the accompaniment of the activities Information and distribution of products for prevention of AIDS/DST, as well as on substance abuse. Mirtes Andréia Ferreira da Silva Cícero Estevam Pereira Júnior/ Educator of Field/ letteracy Cristiane Regina / Central office of Vendas/ Responsible for the promotion of selling of products from the Nuclei of profit creation . Ana Luiza Alarcon / Coordinator of the Residencia Community New Moon Claudia Aparecida Rosa, Solange Rosa / educator of community José Firmino / civil construction coordinator

9) Key operational partnerships: All the New Moon actions are collaborated between NGOs, the community and the public and private power. The main partner is the one that we establish with the attended population. A good idea is the one that allow to insert others idea strenghting even more our identity, offers a constant revision on our way of acting as well as helping to obtain dificult economic resourses. The partnership is a tool of future because the public politic could only be structured by “real meetings”. Our group is the tag of our main partener and we daily live this experience of collaboration from inumerous parterners and our own that make the “Lua Nova”be here. It is impossible for the “Lua Nova” to survive with out sharing knowlodge between us and the partners. All the principles of the NGO are ruled on the idea of autonomy, recognition of our and the partners potential and at least the optimization of this potentials through exchanges. All the potentials parteners have to respect the needs and the path selected at this point. We have to respect the time and the values settling initials experienecs that will show which are our bad habits as well as the qualities to have the feeling of a idea exchange • Sorocaba University; Ministry of Health – Mental Health; Ashoka Emprendedores Sociais (NGO of social entrepreneurs);Justice Ministry and National Secretary Against Drugs; Brazil Foundation; Artemísia Foundation; Splice do Brasil; SENAI (adult education); SESI (training on civil building)

10) Financial Sustainability

          • Fees charged to clients?: No

          • How do you assure affordability?: Choosing to help the people with the powest income, the “Lua Nova” have as the basic premise the aim of self sustentation in the firstest years with the collaboration of entities that are associate as the town hall, institutes, companies and others NGO.s. This captation can provide (hopelly until 2010) a proposal with better attention to the youth and the risk mothers. The dessimination of this captation will bring new teams and the service will create a new entrance to the institution. Moreover the community space for generation of income will be frammed and with capacity of production and sales, helpind on the financial maintaining of the targget population. The project aims the changing of the social, marketing and institutional conception, suggesting a inversion of social values an

          • Earned incomes as a percentage of operating costs: 20

          • Other funding sources: Our Initiative is self sustainable and we have some money by the government ( U$ 80.000); WCF ( U$ 40.000) UNESCO ( U$20.000); Petrobras ( U$ 100.000), Sorocaba Government ( U$ 15.000)

          • Strategy for long-term sustainability: Fund raising in health foundation, industry, awards, government and sell products in the laboratory of incoming genertion

11) Current and Future Impact

          • Total number of clients: 2230

          • Clients in the past year: 850

          • Percentage of low-income clients: 100

          • Impact: The young mothers, the great of then lived in streets e without perspective to live their maternity with dignity now can be a mother , and have self steem , mental and fisical health. It’s possible to income generation. Lua Nova: Lua Nova Througth partnership with the target can generate inovation alternative to prevention of health and promoting new stile of life. For the society it is possible to see that if you can taking cure of a family ( mother and son) , its possible to make enourmous changes in the social and health condition of this population. Now other cities invite Lua NOva to start this kind of work to prevent nutrition problems, young pregnant, drug users and prostitution Number of target until 2005 (mother and sons): 1708; Networking (drug abuse, Aids, sexual abuse, pre

          • Overall "market": Considering the proposal a best practice it is possible to offer bigger possibilities on the effects and the kennels of diffusion are the institutional ones and not institutional, therefore the project will find ways to spread to others States in Brazil. Moreover the amplification of social sensibility about themes as equality of opportunities, development of support activities and support to a risk group of women without circunstances to raise a child, therefore this porject will spread through the comunication and it could help to replicate elsewhere. The “Lua Nova” project is unique in Brazil on the metodology way because it does not implicate on the separation between the mother and the child. Besides the project predicts his economical sustentabilidade through the productive activities. This aspect causes an interest to destroy the parliament of management because it provides instruments of economical emancipation of familiar nucleuses that are going to allow his definite exit of the circuit of the social diversion and of the circuits assistenciais The proposal intends to be a space of formation and of experimentation of technology aiming to develop in women, skills as well

12) Scaling up strategy

          • Stage of the initiative: Mature stage.

          • Expansion plan: Lua Nova shelter : To consolidate the methodology of “Lua Nova” (To increase the service capacity, To create and to develop strategic projection of the association / project;) (human resources, creation of systematized material, capacitação of the technical team).

Creating Art and Communitarian Nucleuses of Generation of Income: (It develops skills and competences, to create a cycle of sustentabilidade productive and financial, to stimulate the creation of cooperatives, to work the associations.) average (capacitação, exchanges, purchase from raw material, purchase of maquinários, human resources, payment of certifications, development of methodology for dissemination). Construction Civil:Offer possibility of dwelling to families led by young mothers; (to enable young persons for the civil construction, to create a flowerbed of work, to build 4 social buildings - 12 houses each, to form 100 women for the civil construction, to produce income with the sale from ecological bricks (Buys from raw material, payment of human resources for the capacitação, purchase of machines.

13) Policy change: The lack of national numbers on the violence practiced against adolescents in the familiar context has not been obstructing the observation of the serious violations of rights to which children, adolescents and young persons are subdued inside his families themselves. Exposed to a violent society and without a system of guarantee of rights and efficient politics of protection, the young persons very often find themselves associate to the violence and start to be seen as a threat in front of which it is necessary to react. Exposed to one of the most important dimensions of the vulnerability, subjected to the physical, psychological, sexual and social violence, it is still those who more fast join the net of prostitution, that in the form not determinative. This situation means more than write the numbers up and to direct children and adolescestes from a place to other, from a pro

14) Origin of the initiative: After 7 years of experience in Italy, Raquel Barros started to realize that more and more the importance of the bond with this type of patient, and I am sure the presence of the child in a therapeutic project, to make rich and increase it his possibility of success. The straight experience with the motherhood, and children's presence during the process of cure gave a new perspective for this future activities because it is showing a new color and the new forms of search of pleasure. I decided to return to Brazil in 1999, to begin the “Lua Nova”. It was produced like a great challenge. I imagined that I would be fantastic, if it was possible to give the possibility to these adolescent of being mothers and these children of being children. I remember myself that I spent nights without sleeping with a lot of fear, since I was working with lives. I needed to imagine a possible method and w

Contact Information:
Raquel  Barros
Ashoka Fellow
Changing the maternity in cure for the health and social problems
Associaçao Lua NOva
(NGO)
Brazil
Website: www.luanova.org.br