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Rural women Bank

Country: India

Organization: Mann Deshi Mahila Sah Bank Ltd., Mhaswad

2) Sector of activity: Financial Services

Marketing, Agriculture

Agent learning to use simcomputers

3) Description of your products or services: Bank designs, products of savings, credit, and micro health insurance according to the need of rural poor women population. Savings: Bank has catered daily weekly and monthly saving products for poor women.2 Credit: Bank has designed the credit program, which has the repaying system of daily weekly and monthly. 3. Micro health insurance: The Bank with partners has designed micro insurance products; Because of these products poor communities in the areas are saved from the debt trap of moneylender. Primary clients Street vendors, Milk vendors, shepherd women and nomadic women and craft workers and small entrepreneurs. Impact – Prior to Mann Deshi Mahila Bank, women in this area had no financial options other than taking emergency loans from money lenders at exorbitant rate of interest, Now women take loans from our bank to start new businesses and to develop productive assets. if women control the finances, the entire family benefits as more money is spent on children, education, and household necessities. To see impact of life see link www.manndeshi.org/approach.htm Innovations in Rural Development:· Providing Bicycle to schoolgirls to reduce dropout in school. Because of the lack of transport facility. As of December 2004 the Bank has lent 400 bicycles. Property rights for women: In 2004 Bank successfully lobbied with the Revenue Department to include women names in the property papers. Today nearly 600000 women have been able to get the share in the household property.

4) Description of the operational model: In each weekly market Bank has appointed agents giving door- to-door services of savings, lending. In return they get the commission. This makes the distribution services sustainable and viable. Agent is using wireless simputers, this helps daily compliance of data even from the remote areas (simputer is wireless small computer in which list of the clients and their saving can be saved and data can be transferred to computers). Marketing center: Bank launched its Marketing Center for farmers and producers. Center is equipped with technology like cell phones and internet which helps them to inquire about the market rate and get the better prices for their commodity. Providing umbrella to street vendors: Bank lends umbrellas on a per-day basis repayment at least interest to women who sell in open-air weekly markets. The umbrellas reduce women’s risk of falling ill, which directly affects their ability to earn. Sim Card technology: One recurring difficulty faced by our clients is the inability to keep their account details confidential. Many of our clients do not store their passbooks in their home for fear of demands on their hard-earned or newly acquired loan money from their husbands. In response to this problem, the bank has provided sim cards through which women can deposit or withdraw their money.Daily data information is complied with the bank. Regular monthly meeting of SHG leader and quarterly meeting of Co-coordinators help to get feedback and ideas about product.

School girl getting bicycle

5) Description of the financial model: Bank was started with savings and share holdings of local population. We collect tiny savings from the village women and credit is given to the needy. Operational cost is met by the interest paid by needy and low-income women who are taking loan for the small businesses. Bank also advocates local people to invest in saving and capital reserve, this helps to provide services to the needy and poor, other wise they will have to go to moneylender and pay exorbitant rate of interests. If women invest in the share can get the dividend and avail the facility of marketing their products. This motivates them to invest in capital reserves. As Bank has savings of 60 million, lending of 50 million rupees and the capital reserves of 10 million. This had been collected with the tiny transaction. This strategy has made institution self-supporting and profitable. Bank has never taken any short or long term funding. It started with the local resource and develops the institution in such a way that we can develop the sound capital reserve base; simultaneously meet operation cost through earning lucid interest. Bank regularly has to do rigorous exercise of keeping the administration cost low.

      Client fees represent this approximate percentage of operational budget: 90%

6) Key operational partnership: Bank works with Government, corporate sector and social sector: Bank had attained the license of the Banking from the central Bank of India so that it becomes legitimate to tap the savings and reserves. Unlike other kinds of MFIs, Bank is a regulated bank that requires Reserve Bank approval every time to opens a new branch office. Because obtaining permission can be very difficult, Bank is petitioning for changes in Reserve Bank policies and making it more effective to access financial services in remote and rural areas. For the families who are earning below 1$ per day bank has develop the partnership with the government program and have been able to provide the grants for income generation activity and housing to the extreme poor families. Bank has developed the partnership with the corporate sector for the marketing product of the local producers. Partnership with the insurance companies has help bank to design the micro insurance products. Bank has partnership with the charitable hospitals, which provides reliable health services as in India it is difficult to get in the rural areas. Please refer to link www.manndeshi.org/partn2.htm.

Annual general meeting

7) Current outreach:

  • We are at the Scaling Up stage. We have 4 branches in three disctricts in state of Maharastra in India.100%of our clients are women having annual incomes averaging 400$. An astounding 70% of our clients come from backward castes. Bank has developed the comprehensive approach of scaling up, by increasing the client base and providing variety of services. Today Bank has 360 SHG which have membership of twenty women each group, bank plans for 1000 group in year, for this Bank has appointed coordinators on the commission basis to organize and formulate groups.Bank has started the mobile services of lending in the weekly market, to avail these services to village women through agent. These agents go to market to provide loan and collect repayment. With in one year with this strategy Bank will reach more than half million women. With the financial services bank is also providing marketing services,which is key to businesses.

  • How many clients have benefited from your product/service in total? Over the last year? Over the last year 47000 clients benefited from product/service. Clients range in age 20 to 60,with most between age 24 and 40. Most of the women who borrow from the bank live in large household with at least 2 children and both of her in-laws. Benefits of each woman,benefits the four members of her family. Target population of the Bank is street vendors, wage laborer, small entrepreneurs, Shepard and goat rearer women, Indigenous workers, leather tanners and cane workers. While the concept of microfinance is not new, the innovative structure of bank allows us to serve women holistically by offering both financial and non- financial services.For non fiancial services we have formed the federation of self help group under charity act. This structure enables us to provide non financial support services to improve health and education for the members of low income family.

  • What percentage of your clients is below the poverty line ($2 per day)? 95% The Mann Deshi Mahila Sahakari Bank is a microfinance institution run by and for women. Founded in 1997, it is India’s first rural women financial institution which received a banking license from the Reserve Bank of India. Bank’s focuses exclusively on the poor families having annual incomes average400$ being located in the drought area ,people of this area were forced to migrate in the big cities as a construction laborers and end up leaving in the inhuman conditions. Bank is proud to have become the first bank in the The country to have more than 2000 members from backward castes. Finacial servcies have helped the women to start the income generation activity, Bank has also desighned the products provide the veternary services and avail the fodders in the drought conditions. bank has helped them to improve the live style of their families as a result migration is reudced.

  • What is the order of magnitude of the potential demand for your products or services? Which
        other low-income groups, countries or regions could benefit from it? Try to quantify (number
        of clients, market size in currency):

    The bank expanded its client base to from wage laborer to street vendors, small entrepreneur women. Bank has designed the products of saving, credit, micro insurance and marketing. These women are from informal sector. Bank has avail the loan facilities to 28200 street vendor and shepherd women, 9400 wage earners, 4700 small entrepreneur women, 4700 other loan. Totally bank given the services to 47000 clients. Total amount given to each person is around 300 dollars. Our products can be used with the people who are in informal and agricultural economy. We have expanded in the cities where are street vendors. In informal sector, these products can be replicated anywhere as they are designed for the people who have daily and weekly earning. Everywhere in the world women gets the control of savings and expenditure final benefits goes to whole family.

    Street vendor loanee

    8) Scale-up strategy:

  • How many low-income individuals do you plan to benefit in three years from now? How are you planning to scale up or replicate your solution? What are the major constraints to scale up?
    Based on steady growth throughout the past seven years, our growth projections for the future are strong. We estimate the bank will reach 270000 clients by 2008. In the meantime, it plans to rely on its Federation of SHG as a way of expanding its geographic coverage area. Already,it has set up five Federation offices in locations outside of banks permitted area of operation. Looking ahead, it will continue to form new self-help groups and bring them under the bank’s organizational structure. Another option that Bank has developed small banking units in weekly markets throughout the district. These units would fall under the newly established Marketing Center, which will run a network of street stalls in different villages. These stalls will sell goods produced by women of self-help groups. In addition, a daily deposit and repayment collection agent of the Bank stationed at stall.

  • Which specific areas - and why - in your field would benefit most from investment by corporations, foundations, and other investors:
    Bank’s model is such that it’s clients becomes the agent of the expansion,many women in the process became literate and advocating the cause As this is the institution which has sound capital base it is self sufficient and not dependent. Secondly with technical resources and the potential for scaling up makes it promising to solve the problems of poor communities.This makes it demanding to corporations and investors. Bank is also the strong replicable model as it is desighned in such a way the products can be started with the local resources.Bank aims towards development of social capital it not only provide savings,credit and insurance to the rural poor women, but also supports them to get the better education in the form of scholarships, help the business communites in the marketing so that they can earn more profit and improve their lives. This is appropriate forthe foundations.

    9) The organization: How does the initiative fit with your overall organization's strategic goals and priorities? How did the initiative start?
    In 1994,I started the Credit Cooperative Society of Backward Class People in village of Mhaswad.and women formed saving groups.Women requested loans against their savings not in cash, butin kind.They were concerned for the safety of cashloan,as their husbands used the money to buy alcohol.We began to loan goats to the women,and they would repay the value of the goat,plus interest,in cash.Women were good at saving and repaying.We also heard the stories hundreds of women who kept their savings hidden by burying it in the earth.More often that hard-earned money was eaten by ants.We thought,why couldn't women start a bank? Intially,our proposal was rejected by the central bank of india on grounds that promoting members were illiterate women.Women proved themselves in the discipline of savings and repayment and got the first banking license of its kind in 1997.chart:www.manndeshi.orgorg.htm

    10) On the mosaic diagram, which of these factors is the primary focus of your work?
    Factor: High volume business based on small (even tiny) individual transactions
    Principle: Leverage the power of communities as both consumers and producers

    Contact Information:
    Name: Chetna Gala Sinha - President
    Organization: Mann Deshi Mahila Sah Bank Ltd., Mhaswad
    Mailing address: At /po village Mhaswad, block Mann, Dist – Satara, Maharastra state,.Zip code -
    Country: India
    Email: chetnavsinha@yahoo.com
    Tel: 91- 2373-270788 or 91-2373 - 270119
    Fax: 91-2373 - 270788
    Website: www.manndeshi.org

    Organization's legal status: Co-operative Bank
    Number of Employees: 25

    Our SHG group leader



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