From the April 11, 2005:
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Profits, With a Conscience
Making a difference and turning a profit don't have to be mutually exclusive
Most of the world's largest and most profitable companies are still trying to figure out how to make money by selling to the poor in fast-growing, low-income markets. David Green, an American social entrepreneur with no business background, wants to show them how it's done.
Mr. Green has spent more than 15 years making expensive medical products affordable to the world's poorest people, and now he is out to prove he can turn it into a sustainable, for-profit business.
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Editor's Note: Navigating this Issue
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Welcome to this edition of Changemakers.net that focuses on identifying innovative market-based strategies from both businesses and
citizen sector organizations for improving the lives of low-income individuals around the world. We invite you to participate as part of the Changemakers global online "open source" community that is competing to surface the best solutions to pressing social problems . . .
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A Framework for Developing Market-Based Strategies that Benefit Low-Income Communities
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Poverty is the primary force that marginalizes two-thirds of the world's population from the formal economy. Because they lack access to products and services to improve their lives and develop their businesses, the poor are at the mercy of inefficient suppliers or are deprived of critical goods and services like electricity, housing and health. . . . Read more • PDF version
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