Country: Poland

Organization: Turlej Foundation

Idea: Still,there is a lack of communication between human and ethical values from different geographical and cultural regions.Misunderstanding creates problems, discrimination, wars, tensions, terrorism and wrong information.The idea is to find and make known common ethical values.Every single day of the year a valid question is issued and directed to chosen member of the human race - he could be famous political leader, businessman, house wife, a soldier or a child from some corner of the world.The question is asked the very scheduled day and chosen from many received freely from all around the world.Both question and answer are worldwide media publicised and discussed.It creates cultures' understanding, brings people closer as one human family

How do you do it: Internet is the obvious widest world platform. The www. is established to receive proposals of questions and who to ask, to keep archives, provide free flow of information and discussion.It is used as one universal forum of various points-of-view.All received entries and later answers are disclosed free for everybody to comment.They are also judged by users/subscribers by moral value, originality and current importance.Winers are the very day questions.Steady link with various media is established in all possible countries and world corners.Actual day question and answer are televised live.The main daily marketing effort is directed on media coverage,to create both most widely spread attention and access to important members of society.

Innovation: Innovation aspect of this strategy - to make world better - uses mass impact of very simple idea spread via very efficient medium available: Internet. The starting cost is very low and project is carried mostly by its constant expansion to new participants.To become one very little is required: one has to write a question or a comment. Expecting other's comment draws one back to the project.Innovative is also a high project value for media purpose. This enables true expansion on entire world, as well as prestige aspect.

Impact: This activity will have worldwide impact on all members of society involving them in generating questions and comments.Young people generally like internet chating and such platform will draw them more than others to this project.Adults pay more attention to newspapers and tv - which will be covered as well. Publications will be issued to reach elder generation - in various languages

Ethical Action: On June 1 Elza Stein girl (15) from Holland asked Chinese First Party Secretary "if hungry, can child be allowed to cry" The answer was: "YES, always has such right and no one should punish the child for such crying.No matter what we do and what politics we are in children should not be hungry at any cost, neither political nor commercial". This demonstrated that Chinese leader/s are sensitive to childrens' problems. It also started a discussion and some actions to distribute food to hungry children.It created mass comments via Internet about treating children in China. Answering this way, Chinese policymakers received another signal to look at things closer.The world received a message that in China childrens' ethical values are recognised

Replication: Project has an endless on going quality with very intense daily action.When project develops globally, local centers will be created to replicate the same global action on local regional scale with questions, answers and discussions related to more local issues. The global replicating effort will also be intensily implemented, mostly towards media and tv. If project picks up, replication in a form of other centers is absolutelly necessary, to handle the flow of information and entries, as well as for publicising the idea as wide and preciselly as possible.In later stage project will also be replicated in various publications publications book and newspaper type, in various languages

Sustainability: Project is invented to be naturally self-sustainable in a very long run, mostly due to a fact that users/participants of www. will keep it going. Financially, it does not reqiure major sources. The most important is to have devoted managers and operators - who will be volunteers. Project is Internet related, which allows people from all around the world to work on it - which gives a chance of finding and organising large number of associates. Again, the main part of long-run is attracting a human factor, which considering the high level of project attraction will not be difficult.

Position in the Ethics Mosaic of Solutions:

Factor: Otherness

Principle: Revealing common ideals, principles, and language