Country: United States

Idea: To correct the prevailing false human identity as human organism, that creates the EGO. EGO divides our view of oneselves and society into 'selves' and 'others', promotes a self-centered and defensive-offensive mode of relating oneselves and one's groups ý both to others and to other groups within society. This self-centered defensive- offensive attitude drives most of the unethical zero-sum behaviors of acquisitiveness, exploitation, conflict, and violence within society. These behaviors and their results make society dysfunctional. The program will replace the EGO with true systemic identity as co-selves within a single universal social being, thus reversing the tendency toward acquisitiveness, exploitation, conflict, and violence.

How do you do it: To develop a curriculum and content; field education programs, each tailored for powerful information delivery systems in the global social network, beginning among most influential societies and media. 1.Training programs for corporate HR depts. 2.High School subject 3.University subject 4.Mass Media: books, tapes, TV and internet. 5.Online-Socratic mentoring and coaching (technology already developed).

Steps: 1.Core curriculum ready. 2.Business plan for funding curriculum-developing and - marketing organization. 3.Develop content for each medium. 4.Develop tailored executions for each content. 5.Market executions to each target group. 6.Keep researching effectiveness. 7.Keep refining content, executions & marketing programs.

Innovation: 1.Systems based approach. Human society as the Universeýs evolving and emergent network of individual human nodes and information communications links in the form of signs, speech and technological forms of media, from newspapers, books, radio, TV, tapes, recorded videos, and the internet. 2.Addresses common root cause of all unethical behavior. 3.Uses self-sustaining business as delivery mechanism.

Impact: By correcting identity, we correct attitudes. By correcting attitudes, we correct behavior. By correcting behavior, we advance social harmony and cooperation. By doing this on a global basis, the program will remove the continuing specter of opposing systems over the next 45 years - to purge the world of unethical societies, enabling every human who graduates from high-school anywhere in the world by the end of the year 2050, to be able to review and edit oneýs own uploaded identity and information, and be secure in oneýs identity as a unique perspective and instrument of their common identity as Ourself, the emergent social being. After that, with the fundamental information corruption corrected, those then present will know what to do.

Ethical Action: Already assisted several at least 10 individuals via one on one mentoring - toward revising their identity as proposed for this program. They have become more empathetic and creative leaders who operate in the interests of their respective organizations, and to seek ways to improve the world as a whole. One of the unexpected benefits of switching from a human organism-based identity to a social being based identity is the ability to see invisible currents and forces already in flow, and to be able to harness them toward accomplishing their objectives; and to be able to help others likewise to be able to harness such dynamics toward their own interests.

Replication: By harnessing business corporate and educational institutions, and interactive mass-media training through a BUSINESS that will be self-sustaining by generating revenue from corporations, and thus fund the program development and delivery for schools and universities.

Sustainability: Again, by making the content delivery organization able to fund itself through income from corporate sales of its content as means by which they (the corporations) can make their employees more creative, persuasive, more cooperative, better team players, and more efficient, by enabling them to harness the currents and forces flowing in the social realm.

Position in the Ethics Mosaic of Solutions:

Factor: Individualism

Principle: Developing self-awareness and interconnectedness