3) Strategy Summary:
At the present time, communication through internet is rapid and more accessible. It becomes another channel for information dissemination. Internet users often send e- cards to their groups in various important occasions due to its interesting and mobilized pictures. If the campaign on children problems and resource mobilization are done through e-cards in, it can draw little by little the interest of the public automatically. The result is that the receivers of the e-cards will forward them again and again, so they can reach more and more people. The e- cards identified the source of its website, so the receivers of the cards may interest to choose other e- cards and revisit that website. The general public will visit and learn more about the activities of the Foundation. This will mobilize more resources for the Foundation in kind, in cash and volunteerism.

The e-cards are printed in various patterns which are designed by participants of the Child & Shared Card Project for different target groups. Various designed cards can be produced in the forms of card books, post cards and card boxes/cases to be used for awareness raising on children problems and encourage them to contribute to support and take care of children in their own community and in society. In addition the producers who participate in the project form the beginning will encourage their friends and this can also be extended to general internet users. Importantly, the concept on prevention and protection of children problems will be disseminated to government agencies at provincial levels and community level, to NGOs as well as general publics and can generate the understanding and awareness on children problems and solicit cooperation in resource mobilization to assist more children.

The strategies of the Project are as follows:

1. To generate participation of people in the society to support and take care of children by using the cards as a media and symbol to distribute the information on child care and assistance.
2. To create volunteerism and networking. There are different groups of participants who help produce cards and the receivers of the cards also vary both adults and children such as children with juvenile delinquencies, abused children and children of home school, working children, children in slum areas, unidentified nationality children and schoolchildren in the provinces. As for the adults, they are employees with high potential to assist children. The receivers of the cards vary from youth to middle-age persons who can understand the concept and assist children in households, schools, communities and in society.
3. To tap the mass media to distribute the information on the project to promote the participation of various groups in society, for example through radio programmes, newspapers, websites, magazines as well as by participating in different fairs, organising activities directly with the target groups and promoting those activities conducted.

4) How the Strategy Works:
Procedures of the Project:

1. Generating participation and producing cards. The target participants both children and adults to draw the cards should be identified, and then grouping the target participants according to festivals or issues. During the period of the year, there are the following events:

1.1 December to February period: Thinking of you Cards
During that period, we celebrate Father s Day, New Year Day, Children s Day and Valentine Day. Cards will be prepared with the target groups such as employees, schoolchildren form different provinces, children with juvenile delinquency and prisoners. A produced card can be sent to family or underprivileged children. The Foundation will collect all those cards and send them to various groups for example, orphans and non-nationality children. There will be also chain card of which the participants drew and address to special people with the details on the card as follows: draw a card and forward to someone for appreciation . The Foundation will send all those cards. The receivers will be the new target groups who will send their own cards to respond to the senders or to the Foundation to express their thinking and forward those cards to underprivileged children in society to give them encouragement and support.

1.2 March to April period : Sorry and Relation Building Cards
During this period, we celebrate Family Day. The target participants are employees, teachers, school children, abandoned children and old-aged people in institution who will express their feeling, apologize or send warm messages to strengthen family relationship.

1.3 May to June period: Appreciation Cards
During this period we celebrate Labour Day and Environment Day. The cards will be produced by employees, home school children, and children from various schools to express their appreciation to friends and important people such as garbage collectors, street cleaners, shit collectors, toilet cleaners as well as domestic workers and working children both Thai and foreign, who have to earn to support their family

1.4 July to August period : Care of You Cards
During this period we have important religious Buddhist day and Mother Day. Target participants to produce the cards are employees, nurses, patients in hospitals and children in various provinces. The cards will be sent to mothers of participants and send those warm messages to orphans and abandoned children in the society.

1.5 September to November period: Cheer-Up Cards
The children enjoys this school holidays period and celebrate Children s Rights Day. The cards will be created by employees, children roamed about at department stores or at Center Point, children in slum areas. Those children don t have many interesting activities to do during their holidays. They tend to be interested in or imitate improper media because their parents go to work. The cards will be sent to the Governor of each province and the child policy makers.

In each activity with the direct target groups, the Foundation will apply also rehabilitation process. For example, the children from the prisons often suffered from family violence and they have developed negative feeling towards their family. It is necessary to make them express their feeling and organize the activities that help them understand and accept in order to adapt themselves and develop good attitude in the future. In addition, the cards created by children and adults will be shared the groups how the drawing reflect the problems in society. The psychologists will analyze and the information will be collected for some research. The Foundation will collect the name list of the card makers and card receivers and send them information on situation of children, assistance and participation in child care.

2. Different designed card production and distribution After receiving cards from the participants of each activity, the Foundation will select some beautiful cards or with interesting design in order to make e-cards for the Foundation website visitors. Not only for the information update but the cards can also be forwarded to others to create more volunteers and network on child support which included adults who are working in various companies who have resource and potential to help children. The policy makers as well as the youth and middle-age card receivers can absorb the concept on child care and protection in their own homes, schools, communities and society.

Besides e-cards, the design of the cards can be printed in forms of postcards, card books, cards for campaign. For example, leaf cards promoting Return play space to children simply and at the same time can use for awareness raising on nature conservation with both adults and children.

The cheap card books for campaign on children can be sold in bookstores or saving boxes cards can help promote saving habits and participation of family in sharing happiness deposited in the saving boxes with other underprivileged children.

The approach of Child & Shared Card Project using cards as a media for awareness raising and participation of society to take care of children can be applied easily. It is an easy way because the technology have more role in our daily life and there are more and more millions users. Therefore, rapid information sending can access more message receivers. Internet become another choice that we should not refuse. To receive a message or a card or warm feeling from closed people or from unknown people living in different environments can help reduce the gap and create more understanding to each other.

5) Key Strategy Elements:

i. Mobilizing Citizen Support:
Resource gaining from the Child & Shared Card included:

1. In cash and in kind

There are two kinds of cards: one for campaign on children problems and another one is for fund-raising. The cards for campaign on children problems will cover all the problems happened in family, schools, community and society. The receivers of the cards would absorb the concept and push for better policy for children such as on media and children, child labor, sex, violence, human trafficking, aids and child abuses. The fund-raising cards will be produced in the form of e-cards to draw attention and mobilize resources quickly. They can also be designed in the form of card books or postcards to be sold cheaply to generate some income supporting children. The design of the cards should be creative and interesting containing easy and useful messages. The cards should contain value added both physically and spiritually. Don t forget another thing: in order to make the receivers understand the problems and situation, the message should be sent to them regularly. The foundation has to forward them relevant update information to encourage to support either in cash or in kind or even some recommendations and ideas.

2. New volunteers and network New volunteers are coming from the target participants creating cards, both children with opportunity and underprivileged children as well as adults with various roles and status such as family members, policy makers and general publics. Those new volunteers or members have passed the activity process on rehabilitation properly. The direct output is that the target groups could really express as they want to and communicate with other children. The expression through cards is very useful when it was sent to the member of their family, to individuals who need encouragement or self-esteem and a chance for a better. It is also useful for adults in the society to know ideas and needs of children and adults and it will lead to solutions. The registration of participants, name list of chain card and e-cards will be done by the foundation. Those included children who will be adults taking care of society so they can absorb good ideas in supporting children. The adults who have potential to donation and who are closed to children can support and assist children. Those child and adult volunteers can also help take care of children in community and report the vulnerable cases to the foundation or assist children according to their capacity.

v. Developing Information and Spreading the Message:
1. Information distribution through internet. The designed cards, both e-cards for campaign or for fund-raising will be accessed by website visitors and e-mail users. Thus, the new member registration can be a pool for regular information dissemination in the future. They will become individuals who understand and realize the importance of children and participate actively in resource mobilization.

2. Printed cards in form of creative and interesting card books, post cards and cards for special occasion concerning children. Each printing can be promoted through book stores, gas station, or campaigns with cooperation of companies or funding agencies. Fundraising and promotion can be done also through various fairs.

3. Direct promotion by organizing comprehensive activities with the target groups both children and adults. The information will be clear and can be transferred and apply to solve the problems properly.

6) Increasing Self-sufficiency and Social Impact:
The stability of the Foundation came from the information stemmed from the project and the continuity in information sharing concerning children. Thus, the foundation would receive support and resources to assist target children. Those resources can be in kind and in cash as well as recommendations and ideas on how to work to push at policy level. The card designers also benefit from the project. The card receivers and general public would understand the concept, methods and information on child care and support correctly. The initial impact is that the target participants can be rehabilitated and can express themselves to others who are family members, or people at school, community or policy makers. Moreover, the card receivers would understand the feeling of the senders and learn to adapt themselves and communicate to strengthen the relationship family, community, network and social security. The care and supporting children is not the duty of the only individual or group, but it should be the cooperation of network at grass-root levels, meaning children, family, community, donors, mass media, non- government, and Government agencies who wish to contribute all the best for the society.

8) Organization Mission and Vision:
The Foundation for Child Development(FCD) is committed to ensuring the present and future well being of children, and works closely with other NGOs, government agencies, community leaders, parents, and most importantly, children themselves. FCD programs and activities aim to build local capacity, and stress partnership, empowerment and sustainability.

The strategic goals of FCD are;
1. to study and disseminate the children problems and its impact
2. to initiate, develop, and support activities for children in community and other agencies concerned
3. to find sustainable ways and means to assist children widely
4. to raise public awareness to take good care for children and prevent the problems in the long run

The main programmes of FCD are as followed: (for more details please see attached brouchure)

2.1 Project for the Little Hungry Activities
 Food and agricultural support
 Services for children in needs
 Building capacity of community
 Researching rural children s issues

2.2 Child Labour Project Activities:
 Emergency assistance
 Friends of Child labor Club
 Awareness raising on child labor problems
 Research on Child labor

2.3 Family and Community Development Project Activities:
 Creation program
 Government partnership
 Volunteer system to take care of children
 Research on family problems and community

2.4 Mass Communication for Children Promotion Project Activities:
 Promotion of child initiated and led media
 Capacity building on media
 Protection of children from abuse by media
 Research on impact of media

Looking Forward to the Next Three Years:
Since the network and volunteerism on card production are widely established, the connection through cards can be linked to care and support in society both with children, family members, community, non-government, and Government agencies. Cards can be a media for better communication and make the public understand better the problems and solve them properly with participation of everyone. Cards can be also a method for fund-raising both in kind and in cash and can be a practical model on children work.

Contact Information:
Kemporn  Viroonrapan
Foundation for Child Development
143/109-111 Mooban Pinklaopattana Arunammarin Bangkoknoi Bangkok 10700
Thailand
Tel: 66-2-433-6292
Fax: 66-2-433-6292
Email: iamchild2004@yahoo.com
Website: www.iamchild.org