Country: United States

Organization: loveplay A 501(c)(3) sponsored project of NYFA Ne

3) Strategy Summary:
LOVEPLAY has been honored with an invitation for an April/May 2005 production in New York at off-Broadway?s LaMama Theatre where Off-Broadway originated. My play dramatizes just love: how private love can transform to public justice inspiring the hero in us all to inspire others to a just life.

4) How the Strategy Works:
Our strategy is to present the play off Broadway in April- May. Our second strategy is to reach the widest possible audience with LOVEPLAY through publication so that it can be replicated anywhere and be understood by anyone, even if they speak only Chinese (that is the LaMama philosophy). To complete our task we plan to take the LOVEPLAY to film and video/DVD to distribute it world- wide.

5) Key Strategy Elements:

i. Mobilizing Citizen Support:
Work team: We have had to assemble the top production team of an award winning director, an internationally acclaimed composer and are producing it at the theatre that began off- Broadway.

ii. Generating Financial and Nonfinancial Resources:
Strategies for fundraising. We have identified over 250 granting sources and are applying for over 20. We hope to reach people on the Web with our Want to be an Angel? call for funding: in any amount it is a tax deductible contribution which I will send through NYFA our 501 (c)(3) sponsoring organization.

iii. Establishing Relationships with Strategic Partnerships:
PARTNERSHIPS: We have received $50,000 in kind donatIons from LaMama and have to match it with $50,000 for the production costs. We hope to partner with student organizations such as All Starz which will provide student interns and bring us funding from those who fund young people and education.

iv. Engaging and Managing Volunteers:
Managing volunteers: We are reaching out to theatre schools in New York for volunteers, for actors and stage hands who can help keep costs to a minimum so that if we only raise $15,000 we will still be able to go forward with our complete plan.

v. Developing Information and Spreading the Message:
We are sending out posters, postcards and will contact, call and meet with media people we know (such as Mel Gussow, theatre critic for the New York Times) and are key to the success of any New Production.

6) Increasing Self-sufficiency and Social Impact:
In addition to assembling a top production team, to continue implementing strategies for fund-raising, developing new partnerships, managing volunteers and publicity we plan to become self-sufficient, without the need of the NYFA 501(c) (3), and become a commercial enterprise. We have already a year ago filed a DBA, doing business as Prentice Enterprises, Ink! Our task will then be to move into the private sector for funding which we plan to make money for our investors. But our time spent as a non-profit will give us the expertise to become a for- profit organization who's mission remains: all my work, here in LOVEPLAY and elsewhere is to reach and move the widest possible audience in order to awaken consciousness that inspires courage to act with just love - a love that is just.

8) Organization Mission and Vision:
My mission in all my work, here in LOVEPLAY and elsewhere is to reach and move the widest possible audience in order to awaken consciousness that inspires courage to act with just love - a love that is just.

Looking Forward to the Next Three Years:
We plan to move from a not for profit to a profit making enterprise that will make money for investors while inspiring others to at act with just love, a love that is just.

Contact Information:
Penelope  Prentice
Playwright
loveplay A 501(c)(3) sponsored project of NYFA Ne
639 Lafayette Av, Buffalo New York 14222
United States
Tel: 716-882-6176
Fax: same: call first
Email: penpren@aol.com