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Alta en el Cielo

Country: Argentina

Organization: Civil Association "Humano a Mano"

3) Strategy Summary:
The strategy is to unite to people. The duration of the project: 14 years. From 1999 to the 2012. "Alta en el Cielo" unites to the country sewing the greatest and united flag of the world, made with fabric pieces donated by Argentineans. It summons to the communitarian life, united in an activity whose center of action happens, essentially, by the schools. From this social phenomenon, the families of the whole community are united, to renew their commitment with the country, to remember ideal and to demonstrate themselves to themselves, that nothing great becomes without the other, under common and disinterested objectives, in the diversity and absolute equality. The excuse: to sew an Argentine flag of great length. The tool: machines to sew. The objective: that people return to think in people and that the young people will believe in the collective dreams.

4) How the Strategy Works:
By the characteristics of the project, the organization works and fulfills her mission when she extends to other organizations and communities. The proposal includes all sectors: social, economic, geographic, generations, etc. It includes to all those that they want to add itself, without no type of distinction.The coordination of the project "Alta en el Cielo" at national level, is in the city of Rosario (Argentina) and is in charge of 10 voluntary people, of who they are 3 those that works all the year. In addition, in each locality that add to the project, add more volunteer than make the project and maintain it in the time.

STEP 2: As of year 2000, in addition to the city of Rosary, other localities of the region are united, that contribute their sections of flag.

STEP 3: In 2001, the important diffusion in national mass media also allows to the extension of the proposal to hundreds of localities of all the country and some Argentine communities in the outside. As of that moment and until the present time, the growth of "Alta en el Cielo" does not stop. Their greater diffusers are the mass media (local, regional, national and international), our Site Web and the own people whom every year extends the project.

STEP 4: "Alta en el Cielo", demonstrates that together we can be united under our flag and jeopardize us - year to year - to add meters to him. Meters that represent the slow but deep cultural change of the country. Without proposing it to it, the people narrow bonds and conform action groups to make activities or to solve collateral problems to the preparation of the flag. The people communicate; they take knowledge from the existence of other people who have similar interests with which they can drive to modify his surroundings. This test of communitarian activity crosses problems that we considered crucial for the reconstruction of our country: the disinterested union in the communities, for the development of an activity whose end item is the construction of the fundamental symbol of Argentina like Nation: its flag. The continuity of the activity allows that other projects for the community under the stimuli already recreated by "Alta en el Cielo" arise.

STEP 5: The great acceptance of the proposal - in the preparation of the flag and the taking of steps in the social field - transforms to "Alta en el cielo" in a social phenomenon of which are few antecedents in our history."Alta en el Cielo" it is not simply an idea, is sustained in the conviction of which it is possible to carry out positive changes in the communities, generated from the own force of its people.Already mts are sewings near 10,000. of flag; they are altogether: 45 thousand square meters, and continue arriving fabrics and flags to be adding, uninterruptedly, day after day. (Measures: length 10,000 meters. Wide: 4.50 meters - a meter and means by strip) Until the moment all the Argentine provinces have participated, or from small localities and ignotas, to the greatest large cities. There are Argentineans in the outside who have participated from: Tahilandia, the U.S.A., Canada, Italy, France, Spain, Ecuador, Mexico, Colombia, etc. The multiplying effect is the best way of diffusion; stirring events have taken place at communitarian level. Of that we have registry, as a example we can mention some:

  • A Kindergarten of the province of Buenos Aires, begins to sew its section of flag and it sends it to another one of the province of Entre Rios that the project did not know (because there is no radio there, TV, nor daily. From not only they united flags there, but that laid the foundations a relation that continues giving fruits in other activities in common until today.

  • A group of people organizes for the 9 of July (Day of Argentine Independence), a shared in common festival folkloric to collect foods for a communitarian dining room of a poor district, being the unfolding of the flag the axis of the call.

  • Geriatrical of Rosario, where the resident grandmothers with the personnel of the same one, buy fabric and the ones in charge to sew them are the grandmothers. One of them, postroad in bed for a year, has been being excited so much that rises to participate in the seam.

  • Kindergarten of Buenos Aires, whose students in their majority (90%), are Chilean children, Peruvian and Bolivian, very poor. As some could not buy fabric but their parents work in the textile union, such extra hours by fabric pieces interchanged. Later the boys sewed them by hand to lack machine to sew, with plastic needles and wools.

  • In "La Matanza" (Pcia. of Buenos Aires) small of 4to. degree of a school decided to make a flag section. According to it tells one us of educational the in charge ones of the organization, thanks to this initiative obtained something

5) Key Strategy Elements:

i. Mobilizing Citizen Support:
From the organization of "Alta en el Cielo" we coordinated to the thousands of volunteers of all the country. The volunteers are childrens, parents, grandparents, educational, industralists, unemployed people, students, illiterate, habitants of great cities, countryside, etc.The volunteers of the localities are in charge of the diffusion of the proposal, to obtain the donations, to sew the flag, to organize their unfolding, to register what happens (testimonies, photos, videos, etc), to make shared in common activities from the created bonds, etc.A maximum number of volunteers does not exist, year to year add more. All must right to participate, nobody is forced. Without the volunteers of the country, the proposal could not be made, are essential for the development of all the project.

iii. Establishing Relationships with Strategic Partnerships:
The economic resources come from: Companies in exchange for publicity; people who donate their time, materials and services. The State collaborates with subsidies and cession of infrastructure, personnel and services. There are fixed expenses monthly, necessary to maintain the relation with other institutions: telephone; mail; Internet; travel allowance to visit other localities; shooting and edition; it photographs; maintenance and repair equipment and machines; mobility; file maintenance, update of the page Web; etc. All these activities generate expenses, that not always can be confronted, not to count on sufficient means.

iv. Engaging and Managing Volunteers:
From the coordination in the city of Rosary, we worked in joint form with companies, mass media and governments. The mass media spread the activities. The companies and governments grant - occasionally - economic resources to maintain the activities of "Alta en el Cielo".

v. Developing Information and Spreading the Message:
The generated information reflects the activities of the volunteers of the country and the outside. These activities include the shared in common seam of the flag and activities that are generated from the same one. We communicated the information in our Site Web; by e-mails sent to our contacts and in local mass media, national and international. In addition, we made photographic samples; we published a magazine (in 2002); we updated our page Web and we registered the activities of each community through videos, letters, photos, etc. We must like project make a documentary one and also to have an Audio-visual Museum, to spread the activities of the project through photos, videos, press, letters, etc.

6) Increasing Self-sufficiency and Social Impact:
In a country with lack of long term projects, "Alta en el Cielo" it shows best of people, assuming with her the commitment during 14 years. The elements that cause that the organization is self-sufficient and obtains more impact are, among others:

  • The aid of people, institutions and local and national mass media. They allow that the idea spreads in other scopes.

  • Great acceptance of the idea, for the preparation of the flag and the communitarian taking of steps. "Alta en el Cielo", is a social phenomenon of which are few antecedents in our history.

  • To believe in the raised objectives. "Alta en el Cielo" is not only one idea, is sustained in the conviction of which it is possible to carry out positive changes in the communities, generated from the own force of its people. One of the goals is to recover the confidence in one same respect to dream and to live the dream from a commitment and concrete accomplishment. "Alta en el Cielo", permite para pensar que otros procesos en nuestra vida se pueden acompanar por valores identicos. Va a continuar ofreciendo a la gente, a un espacio de la participacion libre, a la educacion, a la comunicacion y a la unidad.

8) Organization Mission and Vision:
Mission: Unite to the Argentinean, create bond that them allow make task communitarian, that solve problem social. Vision: To recover the national identity. To watch the future with our children. To recover the confidence and the emotion. To guard by the purity of the initiative and to protect the objectives of the project.

Looking Forward to the Next Three Years:
For that then, we hoped that the country is similar to the dreams and hopes deposited in the construction, development, spirit, future search and to the love, inner the peace and the democracy like substantial and symbolic values deposited in this flag.We hoped thus, to have been useful in the creation of own social connection that promote the freedom of action and convocation for the work accomplishment and activities common in different communities from the country.

Contact Information:
Julio Ernesto  Vacaflor
Civil Association "Humano a Mano"
vacaflorjulio@yahoo.com.ar
Argentina
Tel: 54 0341 457 2564
Fax: 54 0341 457 2564
Email: alta@altaenelcielo.com.ar
Website: www.altaenelcielo.com.ar



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