|
Alta en el Cielo
Country: Argentina
Organization: Civil Association "Humano a Mano"
3) Strategy Summary:
The strategy is to unite to people. The duration of the
project: 14 years. From 1999 to the 2012. "Alta en el
Cielo" unites to the country sewing the greatest and
united flag of the world, made with fabric pieces donated
by Argentineans. It summons to the communitarian life,
united in an activity whose center of action happens,
essentially, by the schools. From this social phenomenon,
the families of the whole community are united, to renew
their commitment with the country, to remember ideal and
to demonstrate themselves to themselves, that nothing
great becomes without the other, under common and
disinterested objectives, in the diversity and absolute
equality. The excuse: to sew an Argentine flag of great
length. The tool: machines to sew. The objective: that
people return to think in people and that the young people
will believe in the collective dreams.
4) How the Strategy Works:
By the characteristics of the project, the organization
works and fulfills her mission when she extends to other
organizations and communities. The proposal includes all
sectors: social, economic, geographic, generations, etc. It
includes to all those that they want to add itself, without
no type of distinction.The coordination of the
project "Alta en el Cielo" at national level, is in the
city of Rosario (Argentina) and is in charge of 10
voluntary people, of who they are 3 those that works all
the year. In addition, in each locality that add to the
project, add more volunteer than make the project and
maintain it in the time.
STEP 2: As of year 2000, in addition to the city of
Rosary, other localities of the region are united, that
contribute their sections of flag.
STEP 3: In 2001, the
important diffusion in national mass media also allows to
the extension of the proposal to hundreds of localities of
all the country and some Argentine communities in the
outside. As of that moment and until the present time, the
growth of "Alta en el Cielo" does not stop. Their greater
diffusers are the mass media (local, regional, national and
international), our Site Web and the own people whom every
year extends the project.
STEP 4: "Alta en el Cielo",
demonstrates that together we can be united under our flag
and jeopardize us - year to year - to add meters to him.
Meters that represent the slow but deep cultural change of
the country. Without proposing it to it, the people narrow
bonds and conform action groups to make activities or to
solve collateral problems to the preparation of the flag.
The people communicate; they take knowledge from the
existence of other people who have similar interests with
which they can drive to modify his surroundings. This test
of communitarian activity crosses problems that we
considered crucial for the reconstruction of our country:
the disinterested union in the communities, for the
development of an activity whose end item is the
construction of the fundamental symbol of Argentina like
Nation: its flag. The continuity of the activity allows
that other projects for the community under the stimuli
already recreated by "Alta en el Cielo" arise.
STEP 5: The
great acceptance of the proposal - in the preparation of
the flag and the taking of steps in the social field -
transforms to "Alta en el cielo" in a social phenomenon of
which are few antecedents in our history."Alta en el Cielo"
it is not simply an idea, is sustained in the conviction of
which it is possible to carry out positive changes in the
communities, generated from the own force of its
people.Already mts are sewings near 10,000. of flag; they
are altogether: 45 thousand square meters, and continue
arriving fabrics and flags to be adding, uninterruptedly,
day after day. (Measures: length 10,000 meters. Wide: 4.50
meters - a meter and means by strip) Until the moment all
the Argentine provinces have participated, or from small
localities and ignotas, to the greatest large cities. There
are Argentineans in the outside who have participated from:
Tahilandia, the U.S.A., Canada, Italy, France, Spain,
Ecuador, Mexico, Colombia, etc. The multiplying effect is
the best way of diffusion; stirring events have taken place
at communitarian level. Of that we have registry, as a
example we can mention some:
- A Kindergarten of the
province of Buenos Aires, begins to sew its section of flag
and it sends it to another one of the province of Entre
Rios that the project did not know (because there is no
radio there, TV, nor daily. From not only they united flags
there, but that laid the foundations a relation that
continues giving fruits in other activities in common until
today.
- A group of people organizes for the 9 of July (Day
of Argentine Independence), a shared in common festival
folkloric to collect foods for a communitarian dining room
of a poor district, being the unfolding of the flag the
axis of the call.
- Geriatrical of Rosario, where the
resident grandmothers with the personnel of the same one,
buy fabric and the ones in charge to sew them are the
grandmothers. One of them, postroad in bed for a year, has
been being excited so much that rises to participate in the
seam.
- Kindergarten of Buenos Aires, whose students in
their majority (90%), are Chilean children, Peruvian and
Bolivian, very poor. As some could not buy fabric but their
parents work in the textile union, such extra hours by
fabric pieces interchanged. Later the boys sewed them by
hand to lack machine to sew, with plastic needles and
wools.
- In "La Matanza" (Pcia. of Buenos Aires) small of
4to. degree of a school decided to make a flag section.
According to it tells one us of educational the in charge
ones of the organization, thanks to this initiative
obtained something
5) Key Strategy Elements:
i. Mobilizing Citizen Support:
From the organization of "Alta en el Cielo" we coordinated
to the thousands of volunteers of all the country. The
volunteers are childrens, parents, grandparents,
educational, industralists, unemployed people, students,
illiterate, habitants of great cities, countryside,
etc.The volunteers of the localities are in charge of the
diffusion of the proposal, to obtain the donations, to sew
the flag, to organize their unfolding, to register what
happens (testimonies, photos, videos, etc), to make shared
in common activities from the created bonds, etc.A maximum
number of volunteers does not exist, year to year add
more. All must right to participate, nobody is forced.
Without the volunteers of the country, the proposal could
not be made, are essential for the development of all the
project.
iii. Establishing Relationships with Strategic Partnerships:
The economic resources come from: Companies in exchange
for publicity; people who donate their time, materials and
services. The State collaborates with subsidies and
cession of infrastructure, personnel and services. There
are fixed expenses monthly, necessary to maintain the
relation with other institutions: telephone; mail;
Internet; travel allowance to visit other localities;
shooting and edition; it photographs; maintenance and
repair equipment and machines; mobility; file maintenance,
update of the page Web; etc. All these activities generate
expenses, that not always can be confronted, not to count
on sufficient means.
iv. Engaging and Managing Volunteers:
From the coordination in the city of Rosary, we worked in
joint form with companies, mass media and governments. The
mass media spread the activities. The companies and
governments grant - occasionally - economic resources to
maintain the activities of "Alta en el Cielo".
v. Developing Information and Spreading the Message:
The generated information reflects the activities of the
volunteers of the country and the outside. These
activities include the shared in common seam of the flag
and activities that are generated from the same one. We
communicated the information in our Site Web; by e-mails
sent to our contacts and in local mass media, national and
international. In addition, we made photographic samples;
we published a magazine (in 2002); we updated our page Web
and we registered the activities of each community through
videos, letters, photos, etc. We must like project make a
documentary one and also to have an Audio-visual Museum,
to spread the activities of the project through photos,
videos, press, letters, etc.
6) Increasing Self-sufficiency and Social Impact:
In a country with lack of long term projects, "Alta en el
Cielo" it shows best of people, assuming with her the
commitment during 14 years. The elements that cause that
the organization is self-sufficient and obtains more impact
are, among others:
- The aid of people, institutions and
local and national mass media. They allow that the idea
spreads in other scopes.
- Great acceptance of the idea, for
the preparation of the flag and the communitarian taking of
steps. "Alta en el Cielo", is a social phenomenon of which
are few antecedents in our history.
- To believe in the
raised objectives. "Alta en el Cielo" is not only one idea,
is sustained in the conviction of which it is possible to
carry out positive changes in the communities, generated
from the own force of its people. One of the goals is to
recover the confidence in one same respect to dream and to
live the dream from a commitment and concrete
accomplishment. "Alta en el Cielo", permite para pensar que
otros procesos en nuestra vida se pueden acompanar por
valores identicos. Va a continuar ofreciendo a la gente, a
un espacio de la participacion libre, a la educacion, a la
comunicacion y a la unidad.
8) Organization Mission and Vision:
Mission: Unite to the Argentinean, create bond that them
allow make task communitarian, that solve problem social.
Vision: To recover the national identity. To watch the
future with our children. To recover the confidence and
the emotion. To guard by the purity of the initiative and
to protect the objectives of the project.
Looking Forward to the Next Three Years:
For that then, we hoped that the country is similar to the
dreams and hopes deposited in the construction,
development, spirit, future search and to the love, inner
the peace and the democracy like substantial and symbolic
values deposited in this flag.We hoped thus, to have been
useful in the creation of own social connection that
promote the freedom of action and convocation for the work
accomplishment and activities common in different
communities from the country.
Contact Information:
Julio Ernesto Vacaflor
Civil Association "Humano a Mano"
vacaflorjulio@yahoo.com.ar
Argentina
Tel: 54 0341 457 2564
Fax: 54 0341 457 2564
Email: alta@altaenelcielo.com.ar
Website: www.altaenelcielo.com.ar
|