Country: United States

Organization: Tin Pan Alley Productions

3) Strategy Summary:
Tin Pan Alley, a community-based events management resource, aids non-profits in producing fundraising events, via its alliance of performing artists, venues, service providers and vendors.

4) How the Strategy Works:
Step 1: Build grassroots support

Tin Pan Alley Productions started producing music based fundraising events in September 2004 and produced six events through New Year 2005 and will start again January 29, 2005 with weekly fundraising events at The Pan Pacific Hotel in San Francisco to benefit as many as 50 NGO's or non profits. Tin Pan Alley Productions is building a web based portal that offers free membership and tools to members from the non profit, performance arts and club, meeting space and venue communities, where they can post calendars of their respective upcoming events and connect and collaborate to meet their respective goals. Businesses and providers of goods and services will pay a small fee to access the stakeholder members to market to them. Tin Pan Alley Productions will produce fundraising musical events that engage performers, fill space, and enrich non profits as well as market these events and messages to the general community. Tin Pan Alley Productions has corporate sponsors in the food, beverage and hospitality industry as well as media who come together to make Tin Pan Alley Productions events financially successful to all the stakeholders and members. We have paid performers, sold food and beverage and given cash, goods and services at each event we've produced to date and continue to generate operating cash surpluses to be given in grants at the end of 2005.

5) Key Strategy Elements:

i. Mobilizing Citizen Support:
We offer membership to performing artists, non profits and venues where we produce fundraising events. Those three stakeholder groups enjoy free membership and benefits paid for by providing marketing access to providers of goods and services through the website portal.

ii. Generating Financial and Nonfinancial Resources:
We have just been incorporated by Heller Ehrman and will start with earned income of approximately $5000.00 and plan on adding $25000.00 to that in 2005. To that we plan on adding $45000.00 through paid marketing campaigns through the web portal.

iii. Establishing Relationships with Strategic Partnerships:
Craig's List Foundation, San Francisco Examiner, The Nob Hill Gazette, See's Candy Company, Compumentor, Tech Soup, Heller Ehrman Law Firm, San Francisco State University, Shanti, The Lesbian, Gay, Bisexual, Trangender Community Center of San Francisco, UCSF

iv. Engaging and Managing Volunteers:
We are seeking interns and volunteers for fundraising musical shows and have used them in our productions so far with great success.

v. Developing Information and Spreading the Message:
Our website (www.tinpanalley.org) is operational and under development and we are developing a newsletter, media outreach campaign and ongoing intern programs through local educational institutions.

6) Increasing Self-sufficiency and Social Impact:
We are self sufficient, but are seeking increased funds to build the interactive web platform for our members, and we project the improved web portal will generate a 200% increase in revenue adding to self sufficiency and cash for distribution to beneficiaries.

8) Organization Mission and Vision:
To raise and distribute funds through producing music based fundraising events to benefit non profits while connecting them with venues and parties wishing to access all member through their own interactive website.

Looking Forward to the Next Three Years:
$5000.00 revenue in 2004, $75000.00 in 2005, $500000.00 in 2006 with minimal operating expense.

Contact Information:
Stu  Smith
Executive Director
Tin Pan Alley Productions
666 Post Street # 704 - San Francisco, CA - 94109
United States
Tel: 415-923-1452
Fax: 415-923-1452
Email: Stu@tinpanalley.org
Website: www.tinpanalley.org