Country: Kenya
Organization: Elfu Bob [
3) Strategy Summary:
The idea behind the Elfu Bob Club is to have a simple and
no-overhead mechanism that provides a one-time shot of
financing (usually in the form of equipment and materials)
to small worthwhile projects in Kenya. The "Elfu Bob Club"
(elfu=one thousand; bob=shilling) was formed in Nairobi in
August 2003. The approximate equivalent of US$10 in cash
is collected each month from individual members, who are
in large part UN personnel in Nairobi. Most people already
contribute to one or more causes, but we tap into the
extra "pocket change" (i.e. US$10) that people generally
carry around with them. 100% of the funds collected go
directly to projects in Kenya. Each month we support a
different local project.
4) How the Strategy Works:
Step 1: get together a group of 3-4 people who work well
together and are willing to volunteer their time.
Step 2: identify small worthwhile local community projects
to support on a monthly basis, preferably where there is a
personal connection to ensure accountability and where
there are no other external donors to ensure that your
support will have maximum impact.
Step 3: promote the scheme among your co-workers and sign
up members to contribute.
Step 4: use the money collected to support small worthwhile
community projects with material, financing or technical
support (using outside volunteer expertise when necessary).
Step 5: keep your monthly reporting simple. Maintain
accountability and transparency and ensure that all members
know where their money is being spent through regular email
updates.
Step 6: expand your network of donating members to a
manageable number and offer opportunities for interested
individuals to assist with decision-making, labour or other
tasks so that those who want to have the chance to feel
more involved.
Step 7: use your international network of contacts to
expand your financial resource base.
Step 8: encourage members and interested people in your
network to initiate their own similar small fundraising
networks to support local organizations wherever they are
in the world.
5) Key Strategy Elements:
i. Mobilizing Citizen Support:
We have approximately 60 members in Nairobi who donate on
a regular basis, which is a perfect size given the amount
of time it takes to collect. There is a high turnover rate
among UN staff in Nairobi, but this figure can be
maintained with a minimal effort. We get about 3-4 new
individual members each month, and lose about 3-4 to
transfers, retirement, etc. We are four UN personnel who
volunteer in our free time to raise money, identify and
support projects, expand our network and report on
activities. We also engage volunteers from time to time to
provide physical labour/undertake extra tasks depending on
the type of project we are supporting in any given month.
ii. Generating Financial and Nonfinancial Resources:
iii. Establishing Relationships with Strategic Partnerships:
Material donations are secured from time to time from the
private sector depend on the individual project that we
support each month.
v. Developing Information and Spreading the Message:
Message is spread through our local and international
networks and to the public via email, website, word-of-
mouth, bulletin boards and articles in newsletters.
6) Increasing Self-sufficiency and Social Impact:
The organization is self-sufficient because it is run by
volunteers with no overhead costs.
Social impact is optimized because a large network of
people become more involved in assisting local community
organizations. In addition, the projects selected (a) are
those that do not already receive any external funding,
meaning that small one-time support can go a long way; (b)
are encouraged to contribute to the Elfu Bob support in-
kind; and (c) are encouraged to use the funds towards
developing the sustainability of the organization's
activities.
8) Organization Mission and Vision:
To encourage those who can afford it to donate a small
portion of their money, and sometimes time, to worthwhile
local community projects through a quick, efficient and no-
overhead cost mechanism run by volunteers.
Looking Forward to the Next Three Years:
1 - Maintain or expand slightly the existing manageable
member base to facilitate money collection.
2 - Utilize international network of contacts to leverage
more lump sum funds from overseas. Set up an independent
bank account to receive international money transfers if
oversea contributions increase substantially.
3 - Encourage personal contacts and members in the network
to initiate their own similar on-going and simple
fundraising scheme.
Contact Information:
Matthew Woods
GRASP Technical Consultant
Elfu Bob [
DEC T-219, United Nations Environment Programme (U
Kenya
Tel: +254 20 62 46 29
Fax: +254 20 62 43 00
Email: matthew.woods@unep.org
Website: www.geocities.com/elfu_bob (being updated)