3) Strategy Summary:
An action of mobilization and sensitization for the practical one of the Corporative Citizenship by means of the production of a calendar, that presents in each month of the year a social action supported by a company. For way of this calendar was possible to identify 12 ways of if exerting the Corporative Citizenship, presenting simple examples of as it is possible to make the difference in the community, besides divulging the projects and the organizations that are for backwards of the same ones. The calendars had been confectioned in recycled paper and had presented in each month the photo of a beneficiary of the action, the conquered synthesis of the objectives and results and the NGO, partner in the action with the company.

4) How the Strategy Works:
The main stages of implantation of the project are:

1. Planning of the graphical and photographic project with the photograph and advertising agency, and scope of work;
2. To identify companies who develop social action to the community, through meetings and visits;
3. Develop of the term of commitment of the 12 supporters;
4. Meeting with the 12 supporters for presentation of the graphical project, to present the scope of work and drawing of the months of the calendars;
5. Set appointments and production of the photos in the Social projects;
6. ending of the synthesis of the Social Project and NGO? s logo and the company? logos;
7. Graphical production of the calendar itself,
8. Preparation, spreading and accomplishment of the calendar's launching event;
9. Distribution of the calendars between the companies supporters' network.

Example 1 - Calendar of ambient citizenship, to present 12 ways them companies to preserve the environment and to diminish the impact and residues generated, as action of selective collection, more ecological equipment purchase, lectures on ambient education, etc.

Example 2 - Calendar of the human rights, to present 12 ways them companies to promote the human rights in the work environment, as the questions of sort, etinia, religion, deficient physicist, etc.

5) Key Strategy Elements:

i. Mobilizing Citizen Support:
Mobilize 15 different local companies, being 12 as a financial and 3 as a services supporter, the project innovated in the dynamics of raising resources of the Institute. Until then the generated financial resources for each project they were caught with in the maximum 4 supporters, implies in quotas with high values. When diminishing the quotas and to extend the number of supporters, also facilitating the mode of payment, this project made possible the magnifying of the net of financial supporters and the reduction of the dependence to some partners. The search for not financial resources, as advertising, photograph and buffet, made possible the conquest of new partners and added a differential in the quality of the produced material

iii. Establishing Relationships with Strategic Partnerships:
The Citizenship's Calendar helped to legitimize to the work of the Institute with private sector, press, government and society in general, that, through the speech of the partners, during the event of launching, and of the actions presented in the calendar, had started to recognize the articulator?s paper of the Institute to the enterprise way in the promotion of action of citizenship.The project also innovate the capacity of the Institute to multiply the concept of Corporative Citizenship enters the net of partners of the supporter?s companies, in function of the calendar to have if presented as a tool of easy distribution and together sensitization to other companies for the subject. We esteem to reach 2000 companies with this project.

6) Increasing Self-sufficiency and Social Impact:
The actions and results above results in the institutional sustainability, in the measure where they had provided an action of raising financial resources and new partnerships, and with the fulfillment of the mission of the Institute. When congregating companies of different sizes, products and services to present its social performance, the Calendar of the Citizenship also sensitized other companies for this practical, spread different causes and social projects, diversified the sources of local resources and increases the interest of different actors of the society for the subject of the corporate citizenship. Specifically together the 12 supporters, the project result in the reliable bond, in function of the exchange of information and working together during the six months of production of the project.

The caught resources make possible the act of contract of staff and the Deep access to of Challenge considered for the Avina Foundation, through local companies.

8) Organization Mission and Vision:
Our mission is to mobilize and to support the Private Sector to invest in Corporate Citizenship, that contributes for social fairness and the sustainable development in the region. Our vision is to contribute in advance of practical of the social responsibility for the largest number of companies.

Contact Information:
Rodrigoor  Coutinho
Instituto Aýýo Empresarial pela Cidadania
Av. Cruz Cabuga, 767, 4andar Sl.2 Recife-PE - CEP:
Brazil
Tel: 55 81 3221 6970
Fax: 55 81 3221 6143
Email: rodrigo@acaoempresarial.org.br
Website: www.acaoempresarial.org.br