Solutions Bank: Mapping Business-Social Ventures The range of emerging business-social enterprises is mapped below (see footnote for a definition of business-social ventures). As examples, we have mapped some projects including the participants in the Grameen-Ashoka Dialogue. If you have a project that fits somewhere on this chart – or in a field that isn't yet listed (across the top) – send us a description of your project and describe where it fits. Types of business-social ventures are listed in the left-hand column, beginning at the bottom with No Fee for Service Yet – these are projects that have potential to become business-social ventures but thus far they earn less than 10 percent of their operating costs from earned revenues or fees. Mixed ventures emphasize either donor funding or fees for services. Social Enterprises generate at least enough revenue to pay for their operating costs.
Sector >   Type of SBV:	Serving Small Producers:			Serving Low-Income Consumers:
	Commercial   Linkages	Microfinance	Other Services	Environment	Energy	Education     Jobs	Health
Social Enterprise	RASA	VSSU		Ciudad Saludable	IDEAAS	Fundaçao Pró-Cerrado	Aurolab
emphasis on fees for service:  Mixed   - - - emphasis on donor funding:	Fundación Solidaridad     AMRU	Centre for Rural Development	Barka Foundation	Waste Concern   Sustainability Institute		College Summit
No Fee for Service Yet	Fundación Colombia en Marcha		Necesitamos Millonarios

Email a description of the business model for your project to webmaster@ashoka.org.
Include a brief description (two sentences for each category should be sufficient) for each of the following aspects – this will help potential investors who are prospecting to evaluate your project:

• Field (e.g., health, environment, etc.) and type of business-social venture ("No Fee for Service Yet," "Mixed" with emphasis on donor funding or fees for services, or "Social Enterprise")
• Project Name
• Location and Contact Information
• Innovative Idea
• Market Opportunity
• Current and 5-Year Outreach
• Product/Service
• Operations Infrastructure and Delivery Mechanism
• Marketing and Promotion
• Current and Potential Partners
• Investors
• Funding Needed to Scale

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Footnote: Business/social ventures are initiatives that operate under market-based principles while pursuing social impact. Social entrepreneurs design these ventures under the assumption that achieving scale, and therefore significant social impact, requires leveraging market-based income streams and private sector resources. At its core, business/social ventures build "hybrid value chains" – production and distribution value chains in which the principles governing businesses and social sector interventions are no longer artificially separated. In order to lead successful business/social ventures, social entrepreneurs must embrace market-based entrepreneurship.

  November Journal