Rosana Tositrakul talks pioneering healthy foods and medicines in Thailand:

When we started this market of traditional medicine, seven years ago, not many people were interested in this thing. But now, more and more come to this business – after us there are many business companies that jump into this kind of business.

We can say that we are the first group that promoted brown rice. At that time, brown rice was very rare in Bangkok – you cannot find it – in the department store you can find maybe a very few ones, and maybe packed in only one kilo. But after us, we put it in the five-kilo package, and now we can say that people, they know a lot about brown rice, and any business firm can make a five-kilo brown rice (package). And you can find it very easily now in Bangkok – in any department store, they have brown rice. So I can say that this is at least our contribution.

When we are talking about health, we are taking off all the bran, that is the very good nutrition – the best one of the rice – out. You take only white rice, maybe it looks beautiful and very soft, but I think that for the nutrition value, it is very (little) and people that have a lot of diseases that we call the NCD, non-communicable diseases like cancer and diabetes and like that – that is not the sickness from the disease, but the sickness from your behavior – your consuming behavior that is wrong.

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